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This web page has the following on the web site, "SuperBlue Stuff provides Topical pain relief for minor joint and muscle pain associated with arthritis, simple backache, strains, bruises or sprains." We saw that the web site also said " EMU OIL is HIGHLY PENETRATING and is wonderful for everything from arthritis pain to elderly skin." It also said " It works like magic for cuts, bruises, sunburn, insects bites and SO MUCH MORE! EMU OIL is COMPLETELY DIFFERENT than anything youve ever used! YOUNGER - SOFTER SKIN - GUARANTEED! These Products are not intended to diagnose, treat, cure, or prevent any disease." The header had emu as the highest ranking optimized keyword. It is followed by emu oil, medicinal, and natural remedies which isn't as ranked as highly as emu. The next words emugetresults.com uses is blue stuff. lotions was included and might not be seen by web crawlers.